3) Landing Pages for speciality specific product and location

A Landing Page is a web page that focuses information targeted towards a particular internet viewer who is usually a potential consumer searching for product or service information.

There are two basic types of “Landing Pages”
1) product specific lading pages
2) geographical landing pages
You can and combine the two landing pages to form a product specific geographical landing page.

The key aim of a Landing Page is to optimize the user experience by targeting a specific product or service web page when visiting a website, especially for the first time. This in itself is a good reason to apply landing pages in SEO.

In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement or internet search engine listing link. The landing page will usually display specific sales copy that is a logical extension of the advertisement or search engine result link.
The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme within a related website.

Landing web pages will also help when used to geographically pin point a market.

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