15) SEO Custom Not-found/404 Page Redirect

If a URL web page address on your website site doesn’t exist then a white page with “404 Not Found” will appear or worst yet, an ad page from your web host or internet provider will appear making suggestions to your your website viewer to go to your competition. Either way it is a good way to lose a customer. You can avoid this by creating a custom 404 page, preferably one that guides your visitors to your content or a selection of your website’s web pages.

StudioPress by WordPress website template themes have a built in 404 redirect that will automatically kick in with most web host providers. Other web host companies may need some account file tweaking or a phone call to allow your new custom 404 page to appear properly.

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