SEO WebSite Marketing with Social Media

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Hello Anthony,

Marketers at small companies often ask how they can get their websites to show up higher in search results. They’re not sure where to start, and their budgets don’t allow them to explore every search engine optimization (SEO) strategy, nor spend heavily on pay-per-click advertising.

That’s where social media platforms like Twitter, LinkedIn and Facebook come in. Just a few years ago, no one thought these sites – and others like Stumbleupon – made any difference to a website’s rankings in search results. Sure, it was a good idea to have people noticing you on social media sites, but no one thought that being mentioned there would help SEO.

Now it’s a different story. Search engines began using social mentions to help them rank websites in 2010. In 2011, respected search marketing professionals spent a lot of time analyzing the impact of social media activity on search engine rankings. Many have concluded that consistent mentions on the social Web really can get your site to rank higher in search results.

Here’s the best part: It’s easier and less costly for a small business owner to harness the SEO value of social media than to overhaul his or her site for SEO, or chase down backlinks. Most business owners and small-business marketers aren’t SEO experts, and often don’t have the budgets to hire an SEO firm.

But marketers and business owners are often very social people, and comfortable making connections with others who can help their business grow. Extending that behavior and mindset to places like Twitter, Facebook and LinkedIn isn’t all that difficult. And it costs very little, other than time. Social media levels the playing field.

For more info and tips on getting mentions, read the full article Boost SEO with Social Media at

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