Are Social Media Signals the Answer for Quality Backlinks?

Google has needed a way to provide people with the ability to improve the quality of a link, to verify that links are trust-worthy and has created Google+. I believe that verifying the author of a link is a fantastic way to achieve this.

There’s been a lot of debate in the SEO community lately regarding social media versus traditional link building methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go.

Whatever your stance, I think it’s easy to agree that gaining links from trusted authorities is desirable for any site — but that doesn’t mean the rise of social shouldn’t affect our outreach methods.

We’ll start with the obvious: social sites allow you to network and build relationships with industry players and authorities. Someone who’s gotten to know you over social media is going to be more receptive to a link request than someone receiving a random email from an outside party.

Further, social media offers a quick way to see that you’re a legitimate source with an active interest in the field — you’re not just out to spam any email address or Twitter account you can get your hands on.

However, social media also offers an ideal way to find and target industry users for specific link building outreach campaigns, too. Of course, before you can start targeting, you’ve got to identify who you’re trying to reach.

External backlinks (inbound links for Google Page Rank)

Google gets Tough on bad Backlinks and Spammers

I hope the above website marketing how to information was of help to you.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

Natural – Relative Backlinks and Google Search Rank

Let’s first briefly go over natural or relative backlinks and un-natural backlinks.

Natural or Relative backlinks are like gold to an internet marketer.
It’s when a website or blog owner loves the content on your site so much they decide to link to it because your website has relative useful information that their readers can benefit from it as well.
Matt Cutts of Google, has stated that the best way to get links to your site is to create amazing quality content, and I agree.
CLICK HERE for more info on backlinking

Un-Natural Backlinks are backlinks to your website that are come from websites that are not relative with the information on your website.

What’s being called the Unnatural Links update is rocking the SEO world. In March 2012 people started receiving warnings from Google about “unnatural links” and then many of those sites’ rankings in search results have taken a nosedive. Some sites have been de-indexed, which means their site’s pages no longer show up in Google at all.

The scary part? Unlike other Google algorithm changes, you can’t respond to this one by changing things on your site. This time, it’s about links to your site from other websites (commonly called backlinks) that you may or may not have control over – including sites you may never have asked to link to you.

One way to get relative or natural backlinks to your website is the old fashion way and it is called work! Start your own informational webiste or blog using a different website name (URL) and host it on a different server or webhost account or better yet a different webhost altogether. You want to make sure Google will not connect the new website back to you and your current website.

Now start creating quality content and link to other websites as well as your own. By linking to other websites as well as your own you are letting Google know that your website is not one sided or slanted or bias etc.

How to aviod unnatural backlinks and Google Penalties?

What’s being called the “Unnatural Links Update” is rocking the SEO world. In March 2012 people started receiving warnings from Google about “unnatural links” and some of those sites’ rankings in search results have taken a nosedive. Some sites have been de-indexed (which means their site’s pages no longer show up in Google at all) or sent to the the Google Raters to be checked and rated.

Kristina Weis at About Us (this link is a good example of a high quality natural backlink to “AboutUs.com) suggest the following tips to avoid a Google unnatural backlink penalty and make sure your links don’t look unnatural.

Pay attention for an “Unnatural Links” notice in your Google Webmaster Tools. *tweet this* If you get one, your rankings are doomed to slip if you don’t do get those unnatural links to your site removed. It’s important to note, though, that you may not get a notice before your site takes a dive (or you may not get a warning at all), so don’t assume you’ll be fine if you haven’t received a notice.

1) Make sure you don’t have any paid links. Buying links or selling links that pass PageRank (meaning they aren’t NoFollow) is against Google’s webmaster guidelines. If you are found to be paying for links, or if it appears you’re paying for links, your site’s rankings will suffer. To be safe rather than sorry, you should ask for any paid links to be removed or made NoFollow. Contact the linking site’s webmaster or customer service department and hope they’re listening.

2)Make sure you don’t have links from blog networks. Google has cracked down on blog networks (like BuildMyRank), which are typically basic-looking WordPress blogs with low-quality content and keyword-infused links to other sites. For more information about blog networks and Google’s update, read this article.

3) Sites with lots of links with keyword-rich anchor text look suspicious. *tweet this* If the vast majority of the links to your site just happen to use one of a few keyword phrases as the anchor text, they aren’t going to look very natural to a person, nor to Google’s algorithm. What are the odds someone would choose one of your top keyword phrases when linking to you? Odds are, most people will use something like your business name, the title of your blog post, your business name, or “click here” as the anchor text when linking to you. Make sure that the anchor text in your backlinks looks diverse and not like you asked or paid people to give you links with SEO-perfect anchor text.

4) Try to have a balance of high-quality and lower-quality links. Many sites will have a few low quality links that they never asked for, but it becomes a problem when the majority of your backlinks look iffy. Look at the root domains (like example.com) that are linking to you: What is their PageRank? Do they have a decent social media following, or are many people sharing their content in social networks? If most or all of the websites that link to you seem low quality, you may be in trouble. It’s time to build up some quality backlinks and/or try to get rid of some of the low quality links.

5) Avoid site-wide links. These don’t look too natural, and many sites that sell links will put the links on all their site’s pages.

I hope the above website marketing how to information was of help to you.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

Relative Internal Links vs Absolute Internal links and SEO

Many SEOs will tell you there is no difference and the main thing is to be consistent with your choice. Others (they seem to be in majority) support absolute URLs, while web developers and designers consider it stupid and not important.

For information on Internal Links and Website Navigation Links( SEO ) CLICK HERE

First let’s look at the one type of Absolute Links and the two types of Relative Links;

1. Absolute Link
An absolute link contains the protocol (HTTP://) plus the hostname (domain name, with subdomain if any) followed by the file path to the actual resource.
Example: http://www.example.com/directory/page.htm

2. Root relative Link
This style of linking begins with a forward slash and omits the protocol and the hostname. Every link written this way is assumed to start with whatever the current protocol and host name are in the user-agent (browser).
Example: /directory/page.htm

3. relative Link
relative links are computed relative to the current location – they do not begin with a forward slash .. and that’s where you get the crazy ../../ schemes to go back a few directories toward the domain root.
Examples: ../directory/page.php or directory/page.aspx

Absolute URLs for internal interlinking:

Example: < a href="http://www.searchenginejournal.com/about-us/4070">About SEJ < /a>
# are better when handling canonicalization issues;
# are safer when talking about site hijacking;
# are safer when switching to a new CMS;
# will save you in cases when your content is stolen and the thief does not take time changing the internal references;
# are a better choice if your content is distributed via email (you do want your readers to click the internal links and actually get to the page, don’t you?);
# might be easier for search engines to follow as they resolve all relative URLs to absolute ones before following them.

Relative URLs for internal interlinking:

(First, a short definition of a relative URL)

URL whose location is specified relative to the address of the base document in which the URL resides. It provides a shorthand way to refer to files or resources that use the same protocol, domain name, or directory path as the current document. (source)

Example: < a href="/about-us/4070">About SEJ < /a>
# make it easy to move from one domain to another one;
# make the code shorter which might decrease a page’s download time.

I hope the above website marketing information was of help to you.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

Duplicate Content and Search Engines

The below information as received in part from SEOmoz and written by Dr. Peter J. Meyers

Duplicate content exists when any two (or more) pages share the same content.

Duplicate content as an SEO issue was around long before the Panda update, and has taken many forms as the algorithm has changed.

Since Panda (starting in February 2011), the impact of duplicate content has become much more severe in some cases. It used to be that duplicate content could only harm that content itself. If you had a duplicate, it might go supplemental or get filtered out. Usually, that was ok. In extreme cases, a large number of duplicates could bloat your index or cause crawl problems and start impacting other pages.

Panda made duplicate content part of a broader quality equation – now, a duplicate content problem can impact your entire site. If you’re hit by Panda, non-duplicate pages may lose ranking power, stop ranking altogether, or even fall out of the index. Duplicate content is no longer an isolated problem.

Read more on the above subject at SEOmoz.com

I hope the above information is of help to you.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

Why Your Business Should NOT Ignore LinkedIn

The below information as received from Majestic SEO and written by Lisa Barone at OutSpokenMedia.com

So I have a confession to make. I pretty much ignore LinkedIn on a personal level. I know, it’s bad. Maybe it’s because I’m not looking for a job or because there are already way too many social networks vying for my attention. Yesterday Rhea shared her PubCon Vegas takeaways with all of you but if I had one to add it would be this:

LinkedIn: Stop Ignoring It.

If you’ve accidently ignored LinkedIn like me, here are some awesome features that you may not know about and which may give you a reason (or six) to sign off of Facebook this afternoon (even temporarily) in favor of the more business-inclined social media site. Because if you haven’t been using LinkedIn to promote yourself and your company, well, turns out you’ve been missing a lot.

Company Pages

Whether you plan on becoming a LinkedIn devotee or not, you should at least have a Company Page set up for your business, especially if you were one of those going bananas over the release of Google+ for Business. Getting set up is as simple has claiming the profile and Inc Magazine is happy to walk you through the launching a LinkedIn Company page process if you need.

Once you get set up, a couple of magical things happen. Not only will it display all the information you’ve manually entered for your page, it will pull in other relevant info it finds elsewhere about your brand. For example, it will show any LinkedIn job listing you’ve created, recent press mentions that have been shared about your company, etc. All of these things will help make your company look more inviting to potential job applicants or anyone else wanting to get in touch with you.

With your page created, you’ll also be able to take advantage of analytics pulled through the site. This will help give insight about who is visiting your page, what industries they identify with, what companies they may work for, and their function there. You can also compare how your company is doing against similar industries in terms of page views and unique visitors. If that’s not the greatest competitive intel win, I don’t know what is.

Like all social profiles these days, once set up you can ask people to follow your company.

And the greatest advantage of ALL of creating a LinkedIn Business page? Well that comes next.

Product/Service Landing Pages

Through LinkedIn, businesses are also able to create individual product or services page to give more information about what it is they do. No, really, read that again. Create a LinkedIn Company page and you’re able to create individual product and services pages. These pages can be built out to address a more LinkedIn-friendly audience (based on who your analytics tell you is viewing your page or to address media outlets who may be trolling), direct people back to specific landing pages, and can be used to get service-/product-specific recommendations. You can even build out the pages to include video. Overall, this is a great way to display expertise in a particular area or vertical, in terms of attracting new clients, employees, and reporters looking for sources.

Advanced People Search

The Advanced People Search feature is cool for a couple of reason. First, as we highlighted in our post about hiring hot local talent, it provides those seeking employees an incredible way to find potential candidates. With the option to search not only by keyword but previous employer, group involvement, experience, and more, it can really help separate the wheat from the chaff and allow you to find better prospects.

Looking at things from the other side of the table, knowing what YOU would enter into those boxes to find someone worth talking to can also help you craft your own business or personal profile. During his Social Media Press Relations & Brand Management session at PubCon, Chris Winfield suggested that marketers review LinkedIn’s recommendations for how journalists should use LinkedIn and reverse engineer it to make themselves more attractive sources. I thought that was a really great recommendation and this allows you to do virtually the same thing.

Skills & Expertise

One LinkedIn feature mentioned in the how journalists should use LinkedIn article is something I stumbled upon by accident recently and thought was pretty neat – it’s the Skills & Expertise feature. What this does is allow you to look at different skills or topics like stocks to see how they’ve gone up or down and changed. For an always-emerging industry like SEO I found this to be a useful way to see how trends change, which were dropping, what was rising, and what people were becoming more interested in. As a pretend media person, this is interesting in helping me spot trends and discover what’s worth writing about. Even more useful is that you can see WHO is associated with what specific expertise.

For example, who’s most known for her online reputation management expertise? Well, Rhea Drysdale, of course.

Highlight Reviews & Recommendations

We’ve always loved LinkedIn because it served as our living, breathing resume, complete with recommendations from people who had worked with us in the past. But now we also love LinkedIn because it gives us another opportunity to secure reviews our business and (as mentioned above) the specific services and/or products that we offer. Knowing that many people browse Facebook with a specific business purpose in mind (finding a vendor, finding a job, finding a source), this is a great way to build authority, perceived value, and trust quite easily and land that lead, whatever it may be.
Who should you ask for reviews?
■Previous customers
■Colleagues and industry contacts
■Vendors you’ve used
■People you’ve partnered with for events or services
■Previous (happy) employees

Because you can feature these things on your profile, it’s a great way to build social proof for folks who may be using LinkedIn to sniff out potential vendors. LinkedIn even allows you to build reviews directly from your own Web site by embedding a Review button that allows someone to leave you a LinkedIn review without ever leaving the page. Pretty sweet.

While I’ve never been an active LinkedIn user, as a business owner, LinkedIn’s making it pretty hard to stay away. What do you think? Are all the savvy LinkedIn features giving you a reason to log on or are you still conducting business solely via Twitter and Facebook?

I hope the above information is of help to you.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

Yahoo Site Explorer Coming Offline

The below information as received from Majestic SEO.

Yahoo Site Explorer was launched in September 2005 to mixed acclaim but became the main source of link analysis data in the world for several years. It is now being retired as we speak and its architect, Tim Mayer laments its demise.

Majestic SEO does not – and never has – used Yahoo’s data. Whilst we expect an increase in the Free services that Majestic offers as a result of this closure, we have already planned for this eventuality within our infrastructure and see no issues in handling the increased traffic to our site.

Majestic crawls the web independently of any search engines and we surpassed Yahoo’s data set many years ago.

We would like to say thank you to Yahoo for Yahoo Site Explorer’s contribution to Internet Marketers everywhere.

I hope the above information has been of help to you.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

SEO WebSite Marketing with Social Media

The below was sent to me by AboutUs.org

Hello Anthony,

Marketers at small companies often ask how they can get their websites to show up higher in search results. They’re not sure where to start, and their budgets don’t allow them to explore every search engine optimization (SEO) strategy, nor spend heavily on pay-per-click advertising.

That’s where social media platforms like Twitter, LinkedIn and Facebook come in. Just a few years ago, no one thought these sites – and others like Stumbleupon – made any difference to a website’s rankings in search results. Sure, it was a good idea to have people noticing you on social media sites, but no one thought that being mentioned there would help SEO.

Now it’s a different story. Search engines began using social mentions to help them rank websites in 2010. In 2011, respected search marketing professionals spent a lot of time analyzing the impact of social media activity on search engine rankings. Many have concluded that consistent mentions on the social Web really can get your site to rank higher in search results.

Here’s the best part: It’s easier and less costly for a small business owner to harness the SEO value of social media than to overhaul his or her site for SEO, or chase down backlinks. Most business owners and small-business marketers aren’t SEO experts, and often don’t have the budgets to hire an SEO firm.

But marketers and business owners are often very social people, and comfortable making connections with others who can help their business grow. Extending that behavior and mindset to places like Twitter, Facebook and LinkedIn isn’t all that difficult. And it costs very little, other than time. Social media levels the playing field.

For more info and tips on getting mentions, read the full article Boost SEO with Social Media at
AboutUs.org


Anthony,
Your Internet website marketing partner at ProNetUSA.com

Tips from Google AdSense

The below was sent to me by Google AdSense.

Hi there,

As the holiday season approaches, advertisers are preparing new campaigns and internet traffic is likely to increase. To help you take advantage of this, in this issue, we’ve put together the top tips for making your site more visible. You’ll also find updates on:

* Improving page load speed in DFP Small Business
* Using Google+ Pages for brands and businesses

Make your site more visible!

Be relevant
Do you know how users find your pages? Webmaster Tools provides you with detailed information on the top queries for which your site ranks in Google search results. Use this information to make sure that the content users find most interesting is most prominent.

Be social
As we mentioned in our last newsletter, by implementing the +1 button on your pages, you can give users an opportunity to share their opinion with you and guide you to what is most interesting for them on your site. Webmaster Tools now also allows you to track the search impact of +1’s on your pages.

Be fast
A faster site increases user satisfaction, so speed is an important factor in the Google search ranking. Page Speed Online analyzes the content of a web page and generates suggestions to make that page faster. Let Maile Ohye from the Developers Program Team tell you more about the importance of your site’s performance:
Site Speed Performance For Webmasters (VIDEO)

Check how fast your website loads !


UpDates:
Google+ Pages for businesses and brands
Google+ Pages are a way for brands and businesses to have a presence on Google+. Pages bring you closer to your audience, letting you have real conversations with the right people, connecting you face to face with your site’s visitors, and letting current fans recommend new ones.

Giving your business a home on Google+ lets you directly interact with your users, while giving them more chances to share your content with their friends. Create a page today and connect with your audience!

Anthony,
Your Internet website marketing partner at ProNetUSA.com

Links from other sites to yours – also called backlinks

The below was sent to me by Kristina Weis from AboutUs.com

Hello Anthony,

Links from other sites to yours – also called backlinks – continue to be the most important ranking factor that search engines look at when deciding where to rank a web page in search results. Also, links to a web page are the one and only factor contributing to the page’s PageRank (not to be confused with your web page’s rank in Google).

Backlinks are the most valuable – and perhaps least easy – way to improve your SEO. But seriously, they’re worth it.

You don’t have direct control over over your backlinks the way you do over your title tags or other website content. So how can you get these magical backlinks to help your SEO?

* First, create great content on your site that people would want to link to.
* Ask. Contact site owners personally – don’t use an automated system or send the same email to everyone. Give people a good reason to link to you, like a blog post you think would help their visitors.
* Keep an eye out for sites that mention you without a link, or use not-so-valuable anchor text (like “click here” or your website name). Then ask them nicely.
* Include your keywords and links in press releases, and submit them to press release sites. They’ll be republished, complete with the links to your site.
* Tip: Make sure links you get are DoFollow (not NoFollow) and anchor text.
* If you haven’t already, build a nice page for your site on AboutUs.org and ask us to make its links to your site DoFollow.

For more details on getting valuable inbound links, check out these articles:

35 Local Link Opportunities

Get Good Backlinks

Keep Track of Inbound Links

Build Links with Press Releases

Things to avoid:

* Paying for links or getting links from “iffy” sites. You could be penalized by Google.
* Focusing on quantity over quality. A few good links from popular, relevant sites will help your SEO more than many links from random sites.
* Link exchanges, link wheels, or other link schemes. These provide marginal value, and could hurt you.
* Leaving generic or spammy comments on blogs. Links in blog comments are usually NoFollow anyway, so they won’t help your SEO. However, leaving meaningful comments is a good way to build your brand and get direct visitors.
* Common website issues that can dilute or throw away your “link juice.

Anthony,
Your Internet website marketing partner at ProNetUSA.com

The Google+1 button will begin to appear on AdSense for Content and AdSense for Mobile Content

As received from Google on 9-21-2011

“Hello,

In the next month, we’ll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and we’ll continue to show the ads that will generate the most revenue for you.

We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.

If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.

Sincerely,

The Google AdSense team”

+1 gets conversations going. Click the +1 button to give something your public stamp of approval. Then, if you want to share right away, add a comment and send it to the right circles on Google+.

The next time your friends and contacts search on Google, they could see your +1. You’ll help them find the best stuff on the web – and you might just start up another conversation!

Click here to go to Google+

Anthony,
Your Internet website marketing partner at ProNetUSA.com